I’m Worth My Bread

2025

I’m Worth My Bread examines dynamic systems of value creation and exchange within national and global comparative frameworks. A selection of locally consumed food products embody the progression of invention, industry and culture through history and the present.

The food items form a total purchase value equivalent to the per capita per-day rate of a country’s Gross Domestic Product (GDP) -- a metric developed by Simon Kuznets in the 1930s to assess national economic health against the backdrop of the Great Depression. By definition, GDP measures the monetary value of final goods and services produced in a country within a given period of time. Recognition of its limitations have led to complementary metrics and accounting of externalities, and it remains a common headline indicator internationally.

The project title references a letter written by Vincent van Gogh to his brother Theo in 1882, considering individual and relational parameters through societal lenses of the time. The landscape of interlocking constituents and spaces overlay notions of functionality, associated attributes, identity and values.

This project started with an initial focus on Singapore on the 60th year of its independence, peering into its historical journey and aspirational future. The small island state’s development has been anchored in value-added economic activities which enable high GDP per capita to be achieved. In 2023, Singapore was ranked top globally in GDP per capita, PPP (purchasing power parity)(current international dollars).

An examination of iconic food products in Singapore through different eras engages with daily consumption behavior, as well as underlying commercial structure and industrial technology. Milo powder and Toblerone chocolate were amongst imported food products in 1965, reflecting Singapore’s trading networks and post-colonial post-war influences. Campbell’s condensed soup and Nescafe instant coffee powder leverage on canning and dehydration processes to offer consumers convenience and price efficiency. The stories of home-grown brands such as Ayam Brand, Khong Guan, Prima Taste and DoDo intertwine with Singapore’s passage of connectivity, import substitution, safety and security, heritage commercialization, productivity, innovation and premiumization; an evolution of relevance and competitiveness amidst regional and global market changes. The items were bought off the shelves of Cold Storage and NTUC Fairprice, respectively the oldest and largest supermarket chains in Singapore. Deconstructed from their brand elements, these objects invite observation, inference and enquiry.

This exhibited case study was undertaken in Singapore in 2025. Using latest figures then, the GDP per capita of Singapore per day was SGD 332 (USD 245) in 2024, each frame representing a SGD 10 denomination.

 

Installation View: I’m Worth My Bread

2025 | Artist’s Proof: Singapore at 60, Presented by The Culture Story.

 

Installation View: Processed Truths: Food, Memory, and Machine-Mediated Histories. A book to accompany “I’m Worth My Bread”

2025 | CHOW AND LIN with ChatGPT GPT-4.0, Copilot for Microsoft 365, DeepSeek V3, Gemini 2.0 Flash

“……………..The invention of food canning in the early 19th century stands as a monumental achievement, a seemingly simple yet profoundly impactful innovation that continues to resonate through the fabric of our global food system. Born from the exigencies of wartime preservation, this ingenious method of sealing and sterilizing food within durable containers rapidly transcended its initial military applications, blossoming into a transformative force that fundamentally reshaped the food industry, intricately wove complex global supply chains, and indelibly marked the culinary landscapes of diverse cultures. From the pioneering efforts of Nicolas Appert and the crucial adaptation to metal cans by Peter Durand, the journey of canning is a testament to human ingenuity in addressing the fundamental need for reliable food preservation.

The subsequent industrialization of canning during the 19th and 20th centuries catalyzed a revolution in food production and distribution. Mechanized can manufacturing, coupled with a growing scientific understanding of food spoilage, enabled the mass production of affordable and shelf-stable food products. This not only addressed issues of seasonal availability and geographical limitations but also fostered the rise of major food corporations and the development of specialized agricultural and fishing industries. The ability to transport and trade canned goods across vast distances laid the groundwork for the intricate international supply networks that define our modern global economy, connecting regions of abundance with areas of demand.

In conclusion, the unassuming tin can, conceived out of a practical necessity for preservation, has etched an indelible mark on the trajectory of human civilization. Its multifaceted impact on the food industry, the intricate architecture of global supply chains, and the diverse tapestry of food cultures is undeniable and far-reaching. As we navigate the complexities of feeding a growing global population while striving for more sustainable and nutritious food systems, the foundational principles of food canning, coupled with cutting-edge research and development, will undoubtedly continue to play a vital role in shaping the future of how we produce, distribute, and ultimately, consume our sustenance.”

Excerpt from the book, “Processed Truths: Food, Memory, and Machine-Mediated Histories”, written by Chow and Lin with ChatGPT GPT-40, Copilot for Microsoft 365, Deepseek V3, Gemini 2.0 Flash

This is an 168-page book accompaniment to the art project by Chow and Lin – “I’m Worth My Bread” - Singapore 2025 case study. This book is co-written by Chow and Lin with Artificial Intelligence (AI) Large Language Model (LLM) tools. The intent is to understand the potential uses and limitations of such tools, consider the evolving structure of information, and question the role of voice, agency and intent in artistic research.